M&A

Neo Wealth buys 9.6% of Keertana Finserv

What's the deal? Neo Wealth PartnersDealroom has a profile for this one. Try Dealroom → has acquired a 9.6% stake in Keertana FinservDealroom has a profile for this one. Try Dealroom →, a gold loan lender promoted by microfinance veteran Padmaja Reddy. The firm invested ₹230 crore, valuing Keertana at 2.3 times its net worth of ₹920 crore.

The terms: Neo Wealth invested in 16 million compulsorily convertible preference shares (CCPS), each with a face value of ₹10 and issued at a premium, according to people aware of the matter. Keertana approved the private placement at an extraordinary general meeting in August 2026.

Who's involved? Neo Wealth Partners was set up by Nitin Jain, former chief executive officer of Edelweiss FinancialDealroom has a profile for this one. Try Dealroom →. Keertana Finserv is a fast-growing gold loan lender.

Why now? The investment comes amid growth in India's gold loan market, which is drawing fresh strategic interest.

The signal: The valuation underscores institutional appetite for collateral-backed lending platforms in India, as investors seek exposure to India's expanding gold loan sector.

Read more: Newspoint

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