2 Sisters owner Boparan buys Muscle Food out of administration
What's the deal? Boparan Private Office (BPO)Dealroom has a profile for this one. Try Dealroom →, the investment vehicle of 2 Sisters Food GroupDealroom has a profile for this one. Try Dealroom → owner Ranjit Boparan, has agreed to acquire online meat retailer Muscle Food out of administration, according to The Grocer .
What's the endgame? Boparan controls 2 Sisters Food Group, one of the UK's largest food manufacturers. Adding Muscle Food gives it a direct online route to consumers for meat and related products.
The signal: The rescue deal keeps a struggling e-commerce brand alive under an established food-industry owner, a sign of continued consolidation as bigger players absorb distressed online retailers.
Read more: KamCity
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