Serena & Lily secures asset-based loan to fund US store expansion

What's the deal? Oxford FinanceDealroom has a profile for this one. Try Dealroom → has closed an asset-based lending facility for Serena & Lily, the premium home furnishings and lifestyle brand founded in 2003. The debt refinances the company's existing credit facility and adds capital for growth.

What's the endgame? Serena & Lily plans to expand its Design Shop footprint across the US. It currently sells furniture, bedding, décor, lighting, rugs, and outdoor furnishings through its e-commerce platform and roughly 20 Design Shops nationwide.

The expansion: The new facility is designed to fund that store rollout alongside other strategic initiatives, giving the company liquidity to grow while refinancing older debt.

"This financing solution provides the flexibility and liquidity needed to execute on the Company's strategic initiatives," said Nick McDearis, managing director at Oxford Finance.

Keith Lefaiver, chief financial officer and chief operating officer of Serena & Lily, said Oxford "delivered a financing solution tailored to the needs of the company."

The signal: Asset-based lending is emerging as a favoured tool for established consumer brands looking to fund physical expansion without diluting ownership. For a company known for e-commerce, betting on brick-and-mortar Design Shops signals confidence that a design-focused, in-person shopping experience still drives premium home furnishings sales.

Read more: ABL Advisor

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