Burson acquires cognitive AI firm Limbik, brings founders in-house

What's the deal? Communications agency BursonDealroom has a profile for this one. Try Dealroom → has acquired LimbikDealroom has a profile for this one. Try Dealroom →, a cognitive AI company. Terms of the deal were not disclosed.

Who joins? Limbik cofounders Zach Schwitzky and Josh Levin move to Burson. Schwitzky becomes global head of innovation, AI platforms and products; Levin becomes global head of innovation, clients and growth.

The signal: The deal points to how communications firms are folding AI capabilities in-house rather than buying it as a service, embedding the founders directly into innovation leadership roles.

Read more: PRWeek

Image credit: Ecole polytechnique / Paris / France