Czech pet-food group Vafo acquires Berlin's Pets Deli
What's the deal? The Czech Vafo GroupDealroom has a profile for this one. Try Dealroom → has acquired German pet-food maker Pets DeliDealroom has a profile for this one. Try Dealroom →, a Berlin startup that sells food for dogs and cats. Terms of the transaction were not disclosed.
The backstory: Pets Deli was once seen as a promising pet-food startup, but filed for insolvency nearly a decade ago. The Berlin company then relaunched and is now passing into Czech ownership.
What's the endgame? The deal supports Vafo's long-term strategy, according to the company.
The signal: The acquisition adds to consolidation in Europe's pet-food market, as larger players absorb direct-to-consumer brands to broaden their reach.
Read more: Lebensmittel Zeitung
Image credit: Mr.TinDC
