Yoface lands Carol Paiffer's backing on Shark Tank Brasil, plans franchise push
What's the deal? Brazilian eyewear startup YofaceDealroom has a profile for this one. Try Dealroom → has raised an angel round from investor Carol PaifferDealroom has a profile for this one. Try Dealroom → after appearing on Shark Tank Brasil. Paulo Morais, chief executive officer of PG&MP InvestimentosDealroom has a profile for this one. Try Dealroom → and co-founder of EspaçolaserDealroom has a profile for this one. Try Dealroom →, joins as a second backer and board member.
What does it do? Founded in 2022, Yoface makes custom eyewear via industrial 3D printing. It scans a customer's facial anatomy remotely and produces frames on demand — a model it says yields frames 50% lighter, with 80% less material waste and three times lower CO2 emissions than conventional injection processes.
What's the endgame? The startup is using the deal to accelerate a national franchise rollout. It also plans a children's line, Yoface Kids, and its first flagship store at the Dinastia space in São Paulo, blending in-person service with its digital customisation platform.
Why invest? "Investing here is betting on technology and inclusion. I saw a scalable, sustainable model with great potential for visual health, especially for children," Paiffer said. She founded Atom S/ADealroom has a profile for this one. Try Dealroom → and the Dinastia HubDealroom has a profile for this one. Try Dealroom →, which hosts the planned store.
The market: Brazil's optical sector generates around R$28.1 billion, with 106.5 million pairs sold annually across roughly 71,000 points of sale. About 35 million Brazilians need vision correction but lack access to glasses, while Latin America's visual health market is projected to reach US$21.85 billion by 2030.
The signal: Yoface pitches itself against a traditional optical industry weighed down by heavy inventory, rigid production, and waste. Its on-demand, made-to-measure approach is a bet that manufacturing flexibility and sustainability can unlock an underserved market — and franchising is the lever it is pulling to scale.
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Image credit: Generated with Gemini
