AOG buys Winnipeg's Debt Medic to expand its financial ecosystem
What's the deal? Associate Owners Group (AOG)Dealroom has a profile for this one. Try Dealroom → has acquired Debt MedicDealroom has a profile for this one. Try Dealroom →, a Winnipeg-based debt consultation and settlement company, the St. George, Utah firm announced August 4, 2026. Terms were not disclosed.
What does Debt Medic do? Founded in 2018 by co-founders Kevin Senft and David Senft, the company handles debt consultation, debt settlement, and credit rebuilding. It negotiates lower payments or reduced balances on unsecured debt for clients across the US and Canada, typically individuals and families carrying more than $10,000 in unsecured debt.
What's the endgame? AOG describes itself as a growing family of companies spanning financial, insurance, and technology sectors. Adding Debt Medic gives the ecosystem a debt resolution and credit rebuilding layer, deepening its ability to serve families across their financial journey.
Why now? The deal follows years of partnership between the two companies. Debt Medic works alongside financial agents as part of a broader "debt to wealth" strategy, which AOG says complements its existing businesses.
What they're saying: "Joining forces with Associate Owners Group is a milestone moment for Debt Medic," said Kevin Senft and David Senft. "Our mission does not change, it accelerates."
Monte Holm, founder and co-CEO of AOG, said Debt Medic's "mission driven approach" and the way it works with financial agents "makes them an exceptional addition to everything we are building together."
The signal: The acquisition reflects a build-out strategy in which financial services firms assemble adjacent capabilities under one roof. For AOG, folding in debt resolution rounds out an ecosystem built around agents, ownership, and long-term value across North American households.
Read more: Today in Business
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