P&G to buy supplements brand Thorne in health push

What's the deal? Procter & GambleDealroom has a profile for this one. Try Dealroom → will acquire supplements brand ThorneDealroom has a profile for this one. Try Dealroom →, chief executive officer Shailesh Jejurikar confirmed. The consumer goods giant disclosed the deal alongside its quarterly earnings.

What's the endgame? Thorne sells nutritional supplements, adding a health and wellness line to P&G's portfolio of household and personal care brands.

The signal: The acquisition signals P&G's push deeper into the supplements market, extending its reach beyond its traditional consumer staples.

Read more: CNBC

Image credit: shannonkringen