Ergün Holding acquires car-financing platform Otosende
What's the deal? Ergün HoldingDealroom has a profile for this one. Try Dealroom → has acquired OtosendeDealroom has a profile for this one. Try Dealroom →, a Turkish automotive platform that lets customers buy vehicles in instalments. The deal moves the holding company, which entered financial services in 2017, directly in front of end consumers for the first time.
What's the endgame? Ergün Holding has provided financing across the automotive value chain for years and now wants to own the customer relationship. It plans to strengthen Otosende's technology, expand its service network, and roll out new products to its existing base of one million customers.
Why now? Chairman and chief executive officer Özbey Ergün said the decision was data-driven, pointing to demand in the market. He described a very large group of people in Türkiye who want to buy a car.
Ergün said Otosende's growth potential, digital operations, and market outlook were decisive factors. He added that the company would put its financing power, technology, and customer base behind the platform.
What changes for customers? Otosende general manager Aziz Yeter called the acquisition a turning point, promising a wider service network and more innovative, faster, and inclusive solutions as the company strengthens its technological infrastructure.
The signal: The deal reflects a broader push by financial players to move down the value chain, turning financing expertise into consumer-facing platforms. By pairing capital with an existing product, Ergün Holding is betting it can widen access to car ownership in Türkiye.
Read more: eGirişim
Image credit: TuRbO_J
