Vaca Chips raises $1.5M to build a healthier take on Doritos
What's the deal? Vaca ChipsDealroom has a profile for this one. Try Dealroom → has raised $1.5 million in a seed round led by Bam VenturesDealroom has a profile for this one. Try Dealroom →. The digital-first snack brand, founded in April 2025, sells directly to consumers and positions itself as a healthier alternative to mainstream flavoured chips.
What's the endgame? The company saw an opportunity to create a competitor to MasaDealroom has a profile for this one. Try Dealroom → with broader mainstream appeal. Its pitch centres on a "healthy Doritos" concept, targeting shoppers who want familiar snack flavours without the usual ingredients.
Why now? Vaca Chips is barely a year old, and the seed round gives it early capital to scale its direct-to-consumer model.
The signal: At $1.5 million, the round lands squarely in the middle of the pack for seed deals, sitting around the 50th percentile by size. That makes it a modest but typical bet on the better-for-you snacking category, where DTC brands continue to chase incumbents on flavour and health claims.
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