Virat Kohli and brother take 28% stake in fitness chain Vault

What's the deal? Cricketer Virat KohliDealroom has a profile for this one. Try Dealroom → and his brother Vikas KohliDealroom has a profile for this one. Try Dealroom → have become strategic investors in Vault by Virat KohliDealroom has a profile for this one. Try Dealroom →, a premium franchise-led fitness chain. The pair have formalised a collective 28% equity stake in the brand.

What's the endgame? Vault is a franchise-partner-driven fitness chain operating clubs of roughly 6,000 to 25,000 square feet. It is targeting more than 50 operational clubs by the end of 2026.

What about the expansion? Vault already runs clubs across tier 1 and tier 2 cities, including Delhi-NCR, Bengaluru, Gorakhpur, and Hyderabad. Its next growth phase will focus heavily on tier 3 cities.

Why now? The investment lands as Vault accelerates its national rollout through a scalable, franchise-led model. Founder Mukesh Gogia said the pair joining "marks a key milestone for the brand," adding that premium fitness "should be accessible, community-driven and consistent, whether you are training in Delhi or Gorakhpur."

The signal: The Kohlis are betting on India's smaller cities as the next frontier for consumer fitness. "The next wave of consumer brands in India will be built on strong communities and differentiated experiences," said Vikas Kohli, framing Vault as a play on the country's growing health-conscious population.

Read more: BW Retail World