ADA buys Algonomy to build agentic growth platform, extending reach to 34 markets
What's the deal? ADA, a Singapore-based data and AI company, has acquired Algonomy, a leader in agentic decisioning for retail. The deal folds Algonomy into ADA's brand worldwide.
What each side brings: ADA describes itself as "The Data and AI Experience Company," running an intelligent growth platform. Algonomy — built on the legacy of Manthan and RichRelevance — is trusted by more than 400 brands for autonomous, hyper-personalized customer experiences.
The strategic rationale: ADA says the acquisition closes the gap from data and insight to a "fully agentic experience," adding AI capabilities in personalization, merchandising, and supply-chain intelligence. Together, the companies aim to run every customer signal through a data foundation where AI agents decide price, offer, product, and message in real time.
Why now? "It comes at the precise moment decisioning stops advising and starts acting," said Atul JalanDealroom has a profile for this one. Try Dealroom →, chief executive officer of Algonomy, who founded the company 20 years ago. ADA's chief executive officer Srinivas GattamneniDealroom has a profile for this one. Try Dealroom → framed the bet more broadly: "We believe every customer touch point will be AI agent driven."
What changes for customers? Clients keep full access to Algonomy's products, solutions, and teams while gaining ADA's broader capabilities. The combined business extends ADA's reach to 34 markets across APAC, the US, MENA, and Europe.
The signal: The deal reflects a wider shift in retail technology from AI that recommends to AI that acts — a race to own the full path from data to autonomous decision-making across every customer touchpoint.
Read more: The Economic Times
Image credit: Rosenfeld Media
