MASAJ raises £1.5M to expand London massage studio network
What's the deal? MASAJ, a London-based bodywork and massage brand, has raised £1.5M in an early-stage round co-led by FIGR VenturesDealroom has a profile for this one. Try Dealroom → and Sorven CapitalDealroom has a profile for this one. Try Dealroom →. Giles BrookDealroom has a profile for this one. Try Dealroom → and angel investors also participated, bringing the company's total funding to £2M.
What's the endgame? Founded by chief executive officer Scarlet Amies and Alice Vaughan, MASAJ offers bespoke massage treatments — from deep tissue and sports massage to pre/postnatal care and facial treatments — designed to counter the strain of city living. Its studio model pairs those services with stable employment conditions for therapists.
Where's it expanding? The company plans to open new studios across London over the next 12 months. It currently runs three sites, in Shoreditch, Marylebone, and Islington.
Why now? The fresh capital will fund hiring, the new locations, and working capital to support that growth.
The signal: MASAJ's bet is that a branded, professionalised studio model can turn a fragmented, freelance-heavy wellness market into a scalable business — with employment terms for therapists as a differentiator.
Read more: FinSMEs
Image credit: Generated with Gemini
