InvestiFi raises $20M to bring investing inside credit union apps

What's the deal? InvestiFi, a fintech that lets credit unions and community banks offer digital investing inside their online banking, has raised $20 million in an early-stage round. Vibe Credit Union led, with BankTech VenturesDealroom has a profile for this one. Try Dealroom →, Idaho Central Credit Union, Navari, and several other credit unions taking part.

Why now? Research from Cornerstone Advisors found nearly half of Gen Z and millennials are investing, and 43% have moved money to third-party platforms to do so. That leaves community banks and credit unions watching deposits leak to neobanks and brokerages.

What's the endgame? InvestiFi wants to pull those assets back. Its platform offers fractional stock and ETF trading, guided investing, IRAs, and crypto — all from within a member's existing banking app, using a patent-pending feature that invests directly from checking or savings.

What's the money for? InvestiFi plans to scale the platform and drive adoption. It has grown from four clients in 2024 to more than 60 signed institutions as of July 2026.

What the backers say: Chief executive officer and founder Kian Sarreshteh called the round "a powerful validation of what we've built and where we're headed," noting much of it came from institutions that use the platform. He added that the goal is to "pull their account holders and deposits back from 3rd party investment platforms."

What could go wrong? The category is crowded. Major banks, neobrokers, and fintechs are all racing to bolt investing onto banking, so retention gains are not guaranteed.

The signal: The raise sits in the 96th percentile for early-stage venture rounds in US legal and fintech-adjacent deals, a marker of investor conviction. Embedded investing is becoming table stakes for consumer banks — and community institutions want a turnkey way to compete without losing their members.

Image credit: InvestiFi