STELLA Automotive raises $26M Series B for dealership AI
What's the deal? STELLA Automotive has raised $25,996,596 in a Series B round, according to a filing with the Securities and Exchange Commission. The company builds conversational AI for car dealerships.
What does it do? STELLA's digital assistant answers and makes calls, replies to texts, runs outbound campaigns, and books appointments directly into dealership schedulers. The goal is to ensure no customer call goes unanswered and free staff for in-person work.
What's the endgame? Founded in 2022 alongside automotive dealers and industry investors, the company sells products including STELLA IntellaVoice, STELLA Reception, and STELLA Service. It says it has scaled across North America and now powers millions of customer conversations.
Why now? The Series B marks a step-up from STELLA's previous round, a signal that investors see momentum behind its expansion. The company has built integrations with major dealer systems and partnerships with automotive vendors and OEMs.
The signal: Automotive retail is a large, relationship-driven business still reliant on phone and text. STELLA's raise reflects investor appetite for voice AI that targets a specific, high-volume industry rather than general-purpose chatbots.
Read more: Intelligence360
Image credit: William Hook
