Superstat raises $3.5M pre-Seed to bring elite sport analysis to community clubs
What's the deal? SuperstatDealroom has a profile for this one. Try Dealroom →, an Australian startup that turns match footage into structured sports data, has raised $3.5 million in a pre-Seed round led by BlackbirdDealroom has a profile for this one. Try Dealroom →. Blinq founder Jarrod Webb and Mindset Health founders Alex and Chris Naoumidis also backed the round.
What's the endgame? The platform automatically converts raw footage into player stats, event timelines and performance patterns. Superstat wants to bring the analysis used in elite sport to community clubs, junior programs and semi-professional teams.
Why now? Founded in May 2025 by Cordelia King, Sam Hung and former AFL data analyst Kai Bloomfield, the company was selected for StartmateDealroom has a profile for this one. Try Dealroom →'s 2026 summer cohort. It has grown to more than 5,000 active users.
Where next? Following the raise, Superstat is moving to Austin, Texas, where it already has customers. Alongside its focus on basketball, it has begun building models for NFL, volleyball, soccer and baseball.
King said the company is now hiring a founding computer vision engineer and a go-to-market partnerships lead as it scales in the US. "We've gone from an idea to more than 5,000 active users shipping daily improvements based on real coach feedback, and that pace is only accelerating," she said.
She pointed to Austin as "the heartland of sport in the US, with a tech scene to match" and a deep pool of technical talent from the University of Texas.
The signal: At $3.5 million, the round sits in the 96th percentile of all-time seed-stage deals in Australian sports across 86 comparable rounds. It reflects growing investor appetite for AI tools that push professional-grade capabilities down to everyday users.
Read more: Startup Daily
Image credit: Beegee49 (Thanks for 12m views, account locked)
