Stagwell buys Colombia's QStrauss to grow its Adobe muscle
What's the deal? StagwellDealroom has a profile for this one. Try Dealroom → is acquiring QStrauss Consulting, a Colombia-based Adobe implementation and consulting firm, folding it into the marketing group's Code and TheoryDealroom has a profile for this one. Try Dealroom → Network. QStrauss works with brands including Walmart, BBVA, Santander, Grupo Salinas, OXXO, and Bimbo on Adobe platforms.
Why now? The deal follows a recent three-year co-development agreement between Code and Theory and Adobe to build industry-specific solutions that pair Adobe's platforms with the network's creative and technology work. Bringing in QStrauss's Adobe experts deepens that relationship.
What's the endgame? The acquisition extends the Code and Theory Network's global reach and adds specialist talent. "This acquisition gives us more global reach, talent and ability to do things that haven't been done before," said Dan Gardner, co-founder of Code and Theory.
What about the expansion? The purchase builds on Code and Theory's recent growth in the Middle East and North Africa (MENA) region, pushing its footprint into Latin America. Terms of the deal were not disclosed.
The signal: As brands lean harder on marketing technology, agency groups are buying implementation specialists to sit closer to the platforms their clients depend on. Stagwell's move ties its creative network more tightly to Adobe while opening a new geography.
Read more: odwyerpr.com
Image credit: Generated with Gemini
