Midjourney buys astrology app Co-Star, builds its first standalone app
What's the deal? AI lab Midjourney has acquired Co-Star, the popular astrology app, and is building its first standalone image-generation app. The moves mark the startup's latest push into new business areas.
Why now? The acquisition follows an ambitious expansion Midjourney promised in June 2026. Both moves signal that the company is broadening beyond its core image-generation tools.
What's the endgame? Midjourney has built its reputation on AI image generation. A dedicated app of its own — plus a consumer product like Co-Star — gives it a direct path to users rather than relying on third-party platforms.
The signal: The deal shows AI labs moving deeper into consumer products, buying their way into new audiences as they race to expand beyond their original tools.
Read more: Bloomberg
Image credit: Danny Thompson Jr
