Brazil's urbis raises R$2M pre-seed to personalise loyalty programs with AI
What's the deal? Urbis, a martech based in Fortaleza, Brazil, has raised R$2 million (≈$393,592) in a pre-seed round from Investidores.vcDealroom has a profile for this one. Try Dealroom → and FIP Nordeste, a fund managed by Triáxis CapitalDealroom has a profile for this one. Try Dealroom → and Crescera CapitalDealroom has a profile for this one. Try Dealroom →. The company builds white-label loyalty and engagement platforms for businesses that rely on recurring revenue.
Why now? The round is urbis's first institutional cheque after five years operating on bootstrap. Its only prior outside capital was a R$300,000 angel round in 2020.
What's the endgame? Chief executive officer Luiz Santos said the company raised "sabendo para onde tem que ir" — knowing where it needs to go — with a two-year roadmap. The money will go to two fronts: a more robust generative AI layer that integrates with clients' own systems, and commercial expansion through channels and events.
By the numbers: Urbis has grown its SaaS revenue 100% a year in recent cycles and projects 10x growth in transactions over the next two years. Santos said transaction revenue in the first six months of 2026 already hit 120% of the full prior year's total.
Founded in 2017 as a B2C rewards club, urbis pivoted to its current B2B2C loyalty model in 2020. It now serves 110 corporate clients — including publishers Estadão, O Globo, and Folha de São Paulo, and football club Esporte Clube Bahia — reaching about 1.3 million users.
A niche of its own: Unlike consolidated players such as CRMBonus, which focus on retailers, urbis targets recurring-revenue businesses that need to retain subscribers continuously. Each client builds its own branded program and brings its own partners; Esporte Clube Bahia, for instance, added roughly 250 local partners to the platform.
The signal: Urbis pegs its addressable market at 100,000 recurring-revenue companies, with Brazil's roughly 20,000 regional internet service providers (ISPs) a clear bet. The round marks a shift for a startup that spent half a decade growing on customer revenue alone before taking its first institutional backing.
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