Frog maker Novum Studio raises funding to build enterprise AI platform

What's the deal? Novum Studio, the company behind Gen Z social app Frog, has raised a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing is scheduled for July 2026. The move marks the company's expansion beyond consumer apps into the enterprise sector.

What's the endgame? Ahoy Project is pitched as a conversation-driven collaboration layer that captures context from day-to-day communication to build a searchable knowledge base and support workflow coordination. Rather than sell standalone subscriptions, Novum Studio plans to deliver an end-to-end tailored solution for each enterprise client. The platform aims to become the foundation for a broader AI-native operating model.

Who's behind it? Novum Studio was founded by Anna DanyiDealroom has a profile for this one. Try Dealroom →, a graduate of the London School of Economics and Political Science who built multiple consumer apps before exiting one through an acquisition. In 2025, Forbes China named her among its Top 100 most influential global Chinese figures in AI digital products. Frog has reached more than 20 million users across the US and Europe.

Why now? The new funding will support the launch and international expansion of the enterprise business as AI reshapes how organisations communicate and operate. Critical knowledge and workflows are increasingly fragmented across chats, meetings, and disconnected tools — the problem Ahoy Project targets.

The company said its experience building large-scale social spaces, where millions coordinate in real time, directly informs its enterprise approach. "We spent years understanding how millions of users communicate online," Danyi said. "In the AI era, communication itself is becoming intelligent."

The signal: Novum Studio's pivot reflects a broader industry shift. Where TikTok and Instagram defined how content was distributed in the mobile social era, the next stage centres less on feeds and more on intelligent systems that understand communication and coordination. "We are no longer just building products where people post content," Danyi said. "We are building systems that understand how humans communicate and operate together."

Read more: Newsworthy.ai

Image credit: Generated with Gemini