Carlsberg importer Haelterman acquires alcohol-free gin Nona

What's the deal? Belgian drinks distributor Haelterman has acquired NonaDealroom has a profile for this one. Try Dealroom →, one of the country's best-known and fastest-growing alcohol-free spirits. Founder Charlotte Matthys stays on as product developer.

What each side brings: Haelterman is a drinks distributor known for importing CarlsbergDealroom has a profile for this one. Try Dealroom →. Nona makes an alcohol-free gin and ranks among Belgium's leading no-alcohol alternatives to spirits.

What's the endgame? Keeping Matthys as product developer signals Haelterman wants to preserve the brand's identity while scaling distribution. The deal adds a fast-growing no-alcohol line to its portfolio.

The signal: Distributors are moving into the alcohol-free category as demand grows. Buying an established brand like Nona is a faster route in than building one from scratch.

Read more: De Tijd

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