Glampings.com buys African booking platform Conservio to enter safari market

What's the deal? Glampings.comDealroom has a profile for this one. Try Dealroom → has agreed to acquire ConservioDealroom has a profile for this one. Try Dealroom →, an online booking platform for nature and safari accommodation in Southern Africa, including South Africa and Namibia. Terms were not disclosed.

What does each company do? Conservio offers a curated collection of 1,000 stays — from safari lodges in private reserves to remote eco-retreats and campsites — bookable directly online. Glampings.com is a multilingual inspiration and booking platform for luxury camping, listing about 4,500 accommodations across 18 European countries.

Why now? The deal lets Glampings.com enter a new segment and region at speed. Conservio's focus on nature and safari stays fits its existing proposition: distinctive stays in nature combined with comfort and an online booking experience.

What changes for customers? Conservio's offering moves under Glampings.com, while existing bookings continue unchanged. Conservio works with local accommodation partners and centres its trips on nature conservation.

The signal: Founded by Sven Schuurmans and Tom Groenen, who bring more than 30 years in travel, online marketing, and e-commerce, Glampings.com is expanding beyond Europe. The acquisition points to consolidation in the niche outdoor and experiential travel market, where curated platforms are extending into new regions rather than building from scratch.

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