Saregama lifts Pocket Aces stake to 95.76% with ₹20.05 crore buy
What's the deal? SaregamaDealroom has a profile for this one. Try Dealroom → India has acquired an additional 4.82% stake in its subsidiary Pocket Aces Pictures for about ₹20.05 crore, lifting its total holding to 95.76%. The company bought 35,635 equity shares in a cash deal completed on July 22, 2026.
What each side does: Saregama is a music and content company with interests in artiste management and video. Pocket Aces is a youth-focused digital content creator with an IP catalogue of more than 35,000 pieces, including web series, sketches, and music videos.
By the numbers: Pocket Aces reported a turnover of ₹14,217.58 lakhs for the 2025-26 financial year. It operates channels such as Filter Copy, Nutshell, and Gobble, releasing more than 15 new content pieces daily.
What's the endgame? The purchase consolidates Saregama's control and strengthens synergies across its artiste management and long-format video businesses. Pocket Aces' talent arm, Clout, manages more than 215 digital creators, while its studio Dice Media produces web series for Netflix, Hotstar, and Amazon.
The fine print: The consideration of ₹20,05,24,559 was paid as the third tranche to several selling shareholders, under an investment agreement dated September 28, 2023. One seller is a managing director of Pocket Aces, so that portion was classified as a related party transaction on an arm's length basis; the rest was not.
The signal: The step-up buyout reflects Saregama's push to fully own digital content pipelines as short-form video and OTT production converge with music and talent management. Moving from a majority stake toward near-full ownership gives it tighter control over IP and creators serving India's streaming platforms.
Read more: ScanX
Image credit: Generated with Gemini
