Garmin buys TrainingPeaks and TrainHeroic, but keeps deal terms secret
What's the deal? GarminDealroom has a profile for this one. Try Dealroom → (NYSE: GRMN) has acquired TrainingPeaksDealroom has a profile for this one. Try Dealroom → and TrainHeroicDealroom has a profile for this one. Try Dealroom →, adding endurance, strength, and performance-coaching platforms to its fitness ecosystem. Financial terms were not disclosed. The deal brings a combined 120 associates into Garmin's global workforce.
What each company does: TrainingPeaks and TrainHeroic were owned by Peaksware Holdings, based in Louisville, Colorado. TrainingPeaks focuses on endurance training, performance analysis, and coach-athlete collaboration; TrainHeroic centres on strength programming, team management, and remote coaching.
What's the endgame? Garmin is buying more than software — it is gaining a closer relationship with professional coaches and committed athletes. It already runs Garmin Coach, a product-led service offering adaptive plans across running, cycling, strength, triathlons, and general fitness.
Why now? Garmin has maintained a long-standing integration that lets structured workouts move from TrainingPeaks into Garmin Connect and compatible devices. Ownership could reduce technical friction and create a smoother path from workout planning to device-guided execution and analysis.
The acquisition also broadens coverage. TrainingPeaks serves runners, cyclists, and triathletes, while TrainHeroic adds strength and team training — two disciplines that increasingly overlap as athletes adopt broader programmes.
What could go wrong? The central question is whether Garmin can integrate the platforms without weakening the independence and broad compatibility that made them valuable. Undisclosed terms also make it hard to assess valuation, near-term earnings, or return on invested capital.
Co-Chief Operating Officer Brad Trenkle said the platforms would expand access to "professional coaching experiences" within Garmin's ecosystem. Peaksware Chief Executive Officer Andy Stephens described the deal as an opportunity to advance a shared focus on "science-based, structured training."
The signal: Garmin is deepening its push into subscription-based coaching, where recurring revenue can supplement hardware sales. Owning the tools that turn watch data — heart rate, pace, sleep, recovery — into structured coaching relationships tightens its grip on committed athletes.
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