Brivia acquires Elementar Digital and SR Consulting

What's the deal? BriviaDealroom has a profile for this one. Try Dealroom →, a Brazilian marketing and technology holding company, said on July 22, 2026 it had acquired Elementar DigitalDealroom has a profile for this one. Try Dealroom → and SR Consulting. Elementar specialises in performance media — managing online ads geared toward results like sales and sign-ups — while SR Consulting implements and maintains customer relationship management (CRM) systems.

What's the endgame? With the two acquisitions, Brivia projects revenue of R$250 million in 2026. The deals broaden its offering across paid media and CRM.

The signal: The move points to continued consolidation in Brazil's marketing and technology sector, as holding companies fold in specialist firms to build end-to-end services.

Read more: Valor Econômico