Ouest Croissance backs €63M French pastry maker Sarafruits as founding family holds control
What's the deal? Sarafruits Group, a French premium frozen pastry specialist, has taken on Ouest CroissanceDealroom has a profile for this one. Try Dealroom → as a new investor in a private placement, while the Sarazin family kept majority ownership. Existing shareholders UnigrainsDealroom has a profile for this one. Try Dealroom → and Crédit Mutuel EquityDealroom has a profile for this one. Try Dealroom → reinvested in the business.
The company: Led by chief executive officer Eric Sarazin, Sarafruits generates roughly €63 million in sales, 40% of it from exports, and employs nearly 320 people.
Why now? Unigrains and Crédit Mutuel Equity have backed the group since 2010. The new round brings in fresh capital while extending those long-standing ties.
What's the endgame? Sarazin said the aim is to "accelerate an ambitious, responsible and sustainable growth trajectory," building the brand among leading players in France and abroad.
The signal: The deal shows how French agri-food investors are backing family-owned firms without unseating founders. Nicolas Mulle, investment director at Unigrains, called it proof of the firm's "positioning as a long-term partner to dynamic family-owned businesses across the agri-food value chain."
Read more: World Bakers
Image credit: Generated with Gemini
