Fluence Collective buys Class A Media to expand in the US
What's the deal? London-based Fluence Collective has acquired US email marketing agency Class A MediaDealroom has a profile for this one. Try Dealroom →. The New York-headquartered target will merge with Fluence Collective's own email marketing agency, Sendfluence.
What each side brings: Fluence Collective, founded in 2024, works with clients including Diary of a CEO, David Gandy Wellwear, and The Harmonist. Class A Media has supported more than 300 brands and generated over $250 million in email-attributed revenue.
What's the endgame? The combined team will focus on helping e-commerce brands raise revenue through email marketing, SMS, and retention strategy. Fluence Collective said the deal "creates an exciting platform for further growth" across North America.
Why now? The acquisition marks Fluence Collective's push into the US market barely two years after its launch. "This acquisition marks the beginning of the next phase of growth for the group," said co-founder Michael Bush.
Why this target? Bush said Class A Media "stood out because of the quality of its work, its reputation within the e-commerce market and the strength of the team behind it."
The signal: A young UK agency crossing the Atlantic via acquisition reflects how e-commerce marketing specialists are consolidating to serve brands across email, SMS, and retention in a single offering.
Read more: Bdaily
Image credit: Generated with Gemini
