Mr Marvis raises fresh funding, adds ex-PVH and Tommy Hilfiger chiefs as shareholders

What's the deal? Dutch menswear brand Mr MarvisDealroom has a profile for this one. Try Dealroom → has secured a late-stage investment from existing shareholders Amlon CapitalDealroom has a profile for this one. Try Dealroom → and Capital A Investment PartnersDealroom has a profile for this one. Try Dealroom →. Three industry veterans are also joining as shareholders. Financial details were not disclosed.

Who's joining? The new backers are Christian Stahl, former partner at Apax PartnersDealroom has a profile for this one. Try Dealroom →; Manny Chirico, former chief executive officer of PVHDealroom has a profile for this one. Try Dealroom → Corp.; and Martijn Hagman, former chief executive officer of Tommy HilfigerDealroom has a profile for this one. Try Dealroom → and PVH Europe.

What's the endgame? The company said the money will fund its next phase of international growth. Founders and management will remain shareholders and continue to lead the business.

Some background: Founded in Amsterdam in 2016, Mr Marvis started with a collection of shorts and now sells a broader menswear range. Its products are made in Portugal, and it has been a certified B Corp since 2023.

The expansion: Mr Marvis sells directly to consumers and is building out its European retail network. After recent flagship openings in London and Paris, it now operates 26 stores, with a Berlin location on the Kurfürstendamm due to open later this month.

The signal: Bringing in former leaders of PVH, Tommy Hilfiger, and Apax points to ambitions beyond a founder-led direct-to-consumer label. The mix of capital and operating experience suggests Mr Marvis is preparing to scale from a niche shorts brand into a wider international menswear player.

Read more: FashionUnited

Image credit: Generated with Gemini