Advent International lifts Natura stake to 8% with 6.5% purchase
What's the deal? Private equity firm Advent InternationalDealroom has a profile for this one. Try Dealroom → has acquired a 6.5% stake in Natura &CoDealroom has a profile for this one. Try Dealroom →, the São Paulo-based beauty group behind Brazil's best-known cosmetics brand, lifting its total economic position to 8%. The threshold entitles Advent to name two members to Natura's board.
Why it matters: The move makes Advent one of Natura &Co's largest shareholders and deepens the US firm's bet on a Latin American consumer icon that has been restructuring after divesting international assets to refocus on the region. The stake-building follows an agreement struck with Natura's founding shareholders earlier in 2026.
The signal: The transaction reflects sustained private equity interest in established Latin American consumer companies, as global firms build minority positions in the region's leading brands.
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