Brunner buys Pittsburgh AI startup AdSkate to sharpen creative analytics
What's the deal? BrunnerDealroom has a profile for this one. Try Dealroom →, an independent integrated marketing agency, has acquired AdSkateDealroom has a profile for this one. Try Dealroom →, a Pittsburgh-based AI creative analytics and marketing intelligence platform. Terms were not disclosed. AdSkate's technology, talent, and product expertise will be folded into Brunner's marketing intelligence offerings.
What does each company do? Brunner serves national brands including AerieDealroom has a profile for this one. Try Dealroom →, Church's Texas Chicken, and Mitsubishi North America. AdSkate uses machine learning to analyse ad performance across images, video, messaging, and audience segments, identifying the creative elements that drive engagement and return on ad spend.
What's the endgame? AdSkate's platform will continue serving existing clients such as Infosys, Abbott Labs, and Illinois Lottery, while powering Brunner's brand portfolio and forming the core of new AI offerings. Clients will gain enhanced creative testing, predictive performance modelling, and AI-powered campaign optimisation.
Why now? Brunner is betting that creative intelligence now matters as much as media intelligence. "Today's CMOs aren't asking for more data; they're asking for better answers," said Kevin Amos, partner and chief media and data officer at Brunner.
What's the rationale? AdSkate aims to shift creative optimisation from a subjective process to a data-driven one, telling marketers not just what performed but why. "This partnership allows us to scale our technology, accelerate innovation, and bring powerful new capabilities to brands," said Akaash RamakrishnanDealroom has a profile for this one. Try Dealroom →, co-founder and chief executive officer at AdSkate.
The signal: The deal reflects agencies racing to absorb AI tools as marketers face mounting pressure to prove return on investment. By buying rather than building, Brunner is positioning creative performance as measurable business advantage — and betting the winners will be those who can explain why campaigns work, not just report that they did.
Read more: PR Newswire
