Big Brand to buy Belle Tire, pushing revenue past $1.5B
What's the deal? Big Brand Tire & ServiceDealroom has a profile for this one. Try Dealroom → has agreed to acquire Belle TireDealroom has a profile for this one. Try Dealroom →, the Midwest's tire and automotive service provider, creating one of the largest independent tire and service platforms in the US. The transaction is expected to close in the third quarter of 2026, subject to customary closing conditions.
Who are they? Founded in 1969 and based in Moorpark, California, Big Brand describes itself as one of the largest providers of non-discretionary automotive services in the US. Belle Tire, founded in 1922, operates across Michigan, Ohio, Indiana, and Illinois.
By the numbers: The deal pushes Big Brand past $1.5 billion in revenue, positioning it among the nation's leading tire and automotive service businesses.
What's the endgame? Big Brand wants to build "the nation's leading independent tire and automotive service platform," said chief executive officer Joe Buscaglia. Central to its approach is EDGE Intelligence, a proprietary AI operating system it says reduces friction for frontline staff.
Why now? Since partnering with Percheron CapitalDealroom has a profile for this one. Try Dealroom → in 2021, Big Brand has grown through organic performance, frequent smaller acquisitions, and larger scale deals. It is backed by Percheron AI Ops, the investor's in-house applied AI engineering team.
What they're saying: "In Big Brand, we found a partner that shares our values and has built its success on a people-first mentality," said Don Barnes III, president of Belle Tire.
Evercore acted as exclusive financial advisor to Big Brand, and Jefferies advised Belle Tire.
The signal: The deal reflects continued consolidation in the fragmented US auto-service market, where private equity-backed operators are combining regional players into national platforms and layering AI on top of frontline operations to drive growth.
Image credit: Ivan Radic
