United Petfood buys 50% of Germany's SmartPetPro to expand premium wet food
What's the deal? United PetfoodDealroom has a profile for this one. Try Dealroom →, a Belgium-based international petfood manufacturer, has acquired a 50% stake in SmartPetProDealroom has a profile for this one. Try Dealroom →, a German producer of premium wet petfood. The transaction begins a long-term strategic partnership between the two companies.
What's the endgame? The deal strengthens United Petfood's position in the German market and expands its premium wet food line. SmartPetPro, in turn, gains international resources and a broader customer network.
What changes? Lars OehlmannDealroom has a profile for this one. Try Dealroom → will continue to lead SmartPetPro as chief executive officer, with co-founders Stefan PfannmöllerDealroom has a profile for this one. Try Dealroom → and Erich Herrmann staying involved. The partnership also funds continued expansion of SmartPetPro's production site in Dessau-Roßlau, Germany.
"This partnership is a natural fit," said Dominiek DumoulinDealroom has a profile for this one. Try Dealroom →, founder of United Petfood Group, citing SmartPetPro's "strong entrepreneurial culture, deep expertise in premium wet petfood and an excellent reputation in the German market."
By the numbers: United Petfood operates 29 production sites across Europe and America and sells in more than 110 countries. It reports annual turnover above €1.6 billion (US$1.8 billion).
Oehlmann said joining United Petfood "gives us the opportunity to accelerate our growth while staying true to the entrepreneurial spirit that defines our company."
The signal: The deal reflects how large private-label manufacturers are pairing global scale with local specialists to capture Europe's premium petfood segment, where demand for wet food continues to grow.
Read more: Pet Food Industry
Image credit: Generated with Gemini
