Green Street buys StorTrack to deepen self-storage data platform

What's the deal? Green StreetDealroom has a profile for this one. Try Dealroom →, a provider of real assets intelligence, has acquired StorTrackDealroom has a profile for this one. Try Dealroom →, a market intelligence, pricing data, and analytics firm for the self-storage industry. Terms were not disclosed. The deal also brings in StorTrack's other platforms: ListSelfStorage.com, a marketplace for buying and selling self-storage facilities, and RVParkIQ.com, a platform for RV park and campground investments.

What does StorTrack do? Founded in 2014 and based in Southfield, Michigan, StorTrack provides unit-level pricing, supply, and development data across the US, UK, Australia, and New Zealand. Its products include the Optimize platform for operators, the Explorer analysis tool for investors, and API and custom data services.

What's the endgame? Green Street wants to build what it calls "the world's most comprehensive real assets intelligence platform." Adding StorTrack's property-level data deepens its existing self-storage coverage and extends it into RV parks and campgrounds.

What they're saying: "Self-storage and RV parks are important, data-driven segments of the real assets industry," said Jeffry Stuek, Jr., chief executive officer of Green Street. StorTrack founder and chief executive officer John Tilly said clients "will continue to receive the same tools and support they count on today."

The signal: The acquisition reflects a push to consolidate niche, property-level datasets under broader real assets platforms. As institutional investors move into fragmented segments like self-storage and RV parks, granular data becomes a competitive edge.

Read more: PR Newswire

Image: Scott Meyers Self Storage Investing (Openverse)