Rexel USA acquires DEE Electronics, expanding into specialized OEM solutions
What's the deal? Rexel USADealroom has a profile for this one. Try Dealroom → said on July 14 it has acquired DEE ElectronicsDealroom has a profile for this one. Try Dealroom →, a Cedar Rapids, IA-based supplier of specialized electronic components and assembly services for original equipment manufacturers (OEMs). Financial terms were not disclosed.
What each side does: Rexel USA is the fourth-largest electrical distributor in North America, running more than 450 storefronts under banners including GexproDealroom has a profile for this one. Try Dealroom →, Mayer and Platt Electric Supply. Founded in 1959, DEE brings over 200 employees and capabilities spanning wire harnesses, printed circuit board assemblies, control panels, component sourcing and logistics.
Why now? DEE serves OEMs in HVAC, industrial automation, transportation, agriculture, construction equipment and data center infrastructure — the last of which Rexel singled out as a target.
What's the endgame? The deal pushes Rexel beyond its core electrical distribution business into manufacturing and value-added services for OEM production and supply chains. DEE will join Rexel USA's Advanced Services organization, led by senior vice president Hani Masoudi.
"DEE also increases our exposure to attractive long-term growth markets, including data center infrastructure," Rexel USA chief executive officer Roger Little said.
What changes for customers? DEE president Todd Gifford said the tie-up gives the company more resources and expanded supplier relationships while preserving its workforce, culture and customer focus. Rexel plans to pair DEE's assembly and sourcing expertise with its national footprint and supplier network.
The signal: DEE is Rexel's second announced US deal in as many months, following its May 12 agreement to buy Revere Electrical Supply, which generated roughly $330 million in 2025 revenue. It also marks the distributor's push to accumulate acquisitions across North America — a steady consolidation strategy aimed at capturing demand from data centers and other critical infrastructure.
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