Loovi buys out influencer Pablo Marçal three years after his R$45M bet
What's the deal? LooviDealroom has a profile for this one. Try Dealroom → Seguros, through its holding company, has repurchased the stake held by Brazilian influencer Pablo MarçalDealroom has a profile for this one. Try Dealroom → in the insurtech, which distributes car insurance. Marçal invested R$45 million for a slice of the company in 2023.
Why now? The buyout was negotiated and structured over three months, driven by lead shareholder Quézide Cunha, who paid Marçal a substantial premium to end the partnership. Officially, Loovi says the repurchase "integra o movimento de fortalecimento institucional" and aligns with best regulatory compliance practices in the insurance sector.
What's the endgame? Cunha framed the exit as a step toward a public listing. "Seguimos agora em uma fase de maior maturidade institucional, mais neutra e independente, muito focada em governança e compliance, para abrirmos o capital no futuro," he said.
What did Marçal bring? Marçal, who has political ambitions and a heavy social media presence, never worked in day-to-day operations, but his contacts proved valuable. Through him, Loovi signed footballer Neymar, presenter Celso Portiolli, comedian Whindersson Nunes, and fitness figure Renato Cariani as brand ambassadors.
What could go wrong? Despite the marketing spend, Loovi took a hit to its image in March 2026, when Brazil's Superintendency of Private Insurance (Susep) suspended its services for presenting itself as a vehicle insurer without the proper registration. The regulator allowed operations to resume on a temporary basis in April, then granted definitive authorisation in May.
Marçal, who called himself "um investidor serial," said the deal met his exit goals. "A oferta de recompra da Loovi cumpriu tudo isso, inclusive meu objetivo de saída," he said.
The signal: Newly authorised and without Marçal, Loovi is looking to accelerate in a market that generated more than R$20 billion in premiums over the first four months of 2026, a nominal gain of 6.5% year on year, according to Susep. The buyout underscores a broader shift among Brazilian insurtechs toward governance and compliance as the path to public markets.
Read more: Exame
Image credit: Generated with Gemini
