US Equestrian buys stake in data partner EquiRatings
What's the deal? US EquestrianDealroom has a profile for this one. Try Dealroom → has acquired an ownership stake in EquiRatingsDealroom has a profile for this one. Try Dealroom → Limited, the Ireland-based equestrian data and analytics company, through a wholly owned for-profit subsidiary. EquiRatings will keep operating independently from its base in Carlow, Ireland, under its existing leadership.
What does EquiRatings do? It works across two areas. On competition, it powers the US Equestrian Open Series with editorial coverage, live leaderboards, fan guides, and a podcast across jumping, eventing, and dressage. On governance, its risk modelling and performance ratings are used by federations and organizers worldwide — including FEIDealroom has a profile for this one. Try Dealroom → and British Eventing — to support horse welfare, safety, and qualification decisions.
Why now? EquiRatings has been US Equestrian's data partner for years and was named Official Data and Insights Partner earlier this year. The deal executes the governing body's 2025-28 Strategic Plan, which prioritises data, technology, fan engagement, and the sport's social licence.
How is it funded? Not from operating expenses, membership fees, or horse and event fees. US Equestrian says it funds such initiatives from the profits of its existing investment portfolios, using the for-profit subsidiary to invest without affecting its non-profit status or member services. It projects significant long-term cost savings.
What they said: "EquiRatings has become one of the most important partners in our sport," said Bill Moroney, chief executive officer of US Equestrian. Co-founder Diarmuid Byrne said the deal "gives us the backing and the shared ambition to push that further than we could alone."
The signal: A national governing body taking equity in its data supplier shows how central analytics has become to sport — not just for fan storytelling, but for welfare and safety decisions that shape the sport's future.
Read more: US Equestrian
Image credit: Wilson Hui
