TowerBrook buys bulk-water seller FreshPure from Rise Run Capital
What's the deal? TowerBrook Capital PartnersDealroom has a profile for this one. Try Dealroom → has acquired FreshPure WatersDealroom has a profile for this one. Try Dealroom → from Dallas-based private equity firm Rise Run CapitalDealroom has a profile for this one. Try Dealroom →. Terms were not disclosed. Lincoln InternationalDealroom has a profile for this one. Try Dealroom → advised Rise Run and management on the sale.
What does FreshPure do? It sells premium bulk filtered water through retailers nationwide. The company installs and services filtration systems and dispensing kiosks in stores under a revenue-sharing model with retail partners.
Why now? Rise Run sought a partner to fund the next phase of growth after a period of rapid growth in recent years. FreshPure's kiosk model generates recurring revenue and drives store foot traffic, according to the advisers.
Who's buying? TowerBrook is a value investor focused on services businesses across North America and Europe, spanning business services, consumer products and services, financial services, and healthcare. Its Delta fund backs companies designed to deliver measurable social or environmental impact — a fit for FreshPure's positioning as a low-cost, environmentally friendly hydration option.
The perspective: "FreshPure's powerful value proposition and loyal consumer base lead to high recurring revenue," said Chris Stradling, the Lincoln International managing director who led the transaction. He cited "pent-up demand from existing retail partners" and rising consumer awareness of water quality.
The signal: The deal reflects private equity's appetite for recurring-revenue consumer models tied to health and sustainability trends. It also marks a fund-to-fund handoff, with one PE owner passing a scaled asset to a larger buyer positioned to fund further expansion.
Read more: Lincoln International
