Hoek group buys UK and Dutch florists to widen its global reach
What's the deal? Hoek groupDealroom has a profile for this one. Try Dealroom → has acquired South East Flowers in the United Kingdom and Hermes Bloemen, a Dutch exporter focused on the Middle East. The company did not disclose financial terms.
What each brings: South East Flowers, a family-owned business in Ashford, Kent, imports and wholesales fresh cut flowers, plants, and floral sundries to florists across the UK. Hermes Bloemen has supplied flowers to the Gulf region for more than 20 years, serving customers including in Kuwait and Saudi Arabia.
Why it matters: Hoek group calls the UK one of its key markets. The deals fold local expertise into its international sourcing and distribution network, which spans the Netherlands, Kenya, and Colombia.
The Middle East push: Alongside the UK expansion, the Hermes Bloemen deal strengthens Hoek's Gulf position and adds airfreight logistics know-how in a region where flower demand keeps rising. It complements Hoek's existing operations rather than duplicating them.
What's the endgame? Hoek group says the acquisitions fit a long-term strategy of "supporting customers worldwide" by pairing local entrepreneurship with a global network. Both targets bring decades of experience and established customer relationships.
The signal: The twin deals point to continued consolidation in the floral supply chain, as larger players buy specialist importers and exporters to lock in market knowledge and reach across regions.
Read more: FloralDaily
