Attio buys Irish AI startup Inconvo to bolster CRM platform

What's the deal? UK-based customer relationship management (CRM) platform Attio has acquired Irish tech startup InconvoDealroom has a profile for this one. Try Dealroom →, adding the company's technology to its own product. Terms of the deal were not disclosed.

What do they do? Attio builds CRM software, the tools businesses use to manage customer data and sales. Inconvo is an Irish startup whose technology Attio is now folding into its platform.

The signal: The deal marks another instance of a UK software firm absorbing a smaller Irish startup to expand its capabilities, a common route to growth in the crowded CRM market.

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