Atelier Expressions to acquire majority stake in luxury mithai brand Khoya
What's the deal? Atelier ExpressionsDealroom has a profile for this one. Try Dealroom →, the premium lifestyle investment platform of TVS VENU, will acquire a majority stake in New Delhi-based luxury mithai brand KhoyaDealroom has a profile for this one. Try Dealroom →, the company announced on 10 July 2026. Financial terms were not disclosed, and the deal is expected to close by the end of August 2026.
Who's involved? Founded in 2016 by Sid MathurDealroom has a profile for this one. Try Dealroom →, Khoya makes premium traditional mithai, chikki, mukhwas and savoury snacks, sold through its digital channels and select Delhi retail outlets. It targets the retail and corporate gifting segments with a contemporary, luxury take on Indian sweets.
What changes? Mathur will retain full operational and execution responsibility, supported by his existing team. Before Khoya, he worked with the Impresario Group on brands including Smoke House Deli and Social, and founded food consultancy Secret Ingredient in 2010.
Why it matters: The deal adds Khoya to Atelier Expressions' portfolio, which includes French porcelain house J.L. Coquet, Dubai restaurant Khadak, and London-based helmet maker Hedon. The Singapore-based platform operates under TVS VENU, which reported roughly $6.5 billion in revenue for FY26 across more than 90 countries.
What's the endgame? Mathur said the partnership would help scale Khoya's presence across India and open up new collaborations. "Sid has reimagined one of India's oldest culinary traditions for a new generation of consumers while staying true to what makes it special," said Tara Venu, executive director of Atelier Expressions.
The signal: The acquisition points to growing investor appetite for premium, design-led Indian food brands positioned alongside global luxury players — with backing from a diversified conglomerate looking to build a lifestyle portfolio.
Read more: MSN
