SanLucar buys majority stake in US berry grower Twin River
What's the deal? European premium fruit company SanLucarDealroom has a profile for this one. Try Dealroom → has acquired a majority stake in Twin River BerriesDealroom has a profile for this one. Try Dealroom →, one of the largest berry growers and marketers in the US. The move creates an integrated company serving customers across North America and Asia. Deal terms were not disclosed.
Why now? The acquisition follows three years of SanLucar building its US operations. It deepens the company's presence in one of the world's most competitive and highest-value fresh produce markets.
What's the endgame? SanLucar wants to become the go-to source for premium fruit across North America and Asia, supplying retailers 52 weeks a year. The combined business promises supply capacity, genetic advantage, and year-round availability under a premium brand.
Twin River's established growing programmes in Mexico give SanLucar a production presence it previously lacked, strengthening winter and shoulder-season supply.
What they're saying: "This alliance marks a milestone in our mission to bring extraordinary flavour to consumers around the world," said Stephan Rötzer, founder and owner of SanLucar Fruit.
Group chief executive officer Armin Rehberg called it "like coming home," noting he began his career in US retail 30 years ago. He said the deal lets SanLucar bring its "farm to table" philosophy to the US and Asia.
The signal: The tie-up reflects continued consolidation in premium fresh produce, as branded players seek year-round supply and a differentiated position on retail shelves. For growers, integrated platforms increasingly offer access to more markets and value-oriented supply chains.
Read more: Economía 3
