Ana Care raises seed round to formalize senior homecare across Latin America
What's the deal? Mexican startup Ana CareDealroom has a profile for this one. Try Dealroom → has raised a seed round to formalize elder homecare in Latin America, backed by Impact Ventures PSMDealroom has a profile for this one. Try Dealroom → (IVPSM) as lead and Chilean impact investor Impacta VCDealroom has a profile for this one. Try Dealroom →. The round came from IVPSM's seed fund, a $5 million impact vehicle. Financial terms were not disclosed.
What's the endgame? Ana Care builds tools for scheduling, caregiver training, and digital payments, plus AI-powered patient monitoring. The startup operates in eight Latin American countries and says it has registered more than 15,000 caregivers on its platform.
Why now? More than a quarter of adults in Latin America will be over 60 by 2050. Much of the region's senior home care is delivered by informal workers, leaving a large market to be formalized.
Founders Manuel Rosemberg and Ariel Zylbersztejn started the company after winning IDB LabDealroom has a profile for this one. Try Dealroom →'s silver economy challenge in 2022. It is also supported by the Mapfre Foundation, Schwab Foundation, and the World Economic Forum.
What the investors say: "By professionalizing, training and supporting caregivers through AI, the company improves health outcomes, reduces costs for families and strengthens a sector essential to Latin America's future," IVPSM's Octaviano Couttolenc said in a social media post.
The signal: Ana Care joins a growing set of startups targeting the region's "silver economy," from Chile's HoraSalud and Mistatas to Colombia's Glya. As María Andrea Orduz of Región Plateada put it, "Care systems are being stretched" — and investors are betting technology can pick up the slack.
Read more: ImpactAlpha
