Squirrel Media buys ADSPLANNING in all-stock deal, eyeing €18M in 2026 revenue
What's the deal? Squirrel MediaDealroom has a profile for this one. Try Dealroom → has acquired 100% of ADSPLANNINGDealroom has a profile for this one. Try Dealroom →, a Spanish firm specialising in digital advertising planning and management. The transaction involved no cash outflow: Squirrel Media paid by issuing its own shares, valued at €3.20 each.
What each side brings: ADSPLANNING works across international markets, serving advertisers and brands with programmatic buying, advanced analytics, and advertising return optimisation. Squirrel Media says the deal strengthens its position in digital advertising and marketing technology.
The numbers: Squirrel Media expects ADSPLANNING to close 2026 with revenue above €18 million, up more than 38% on 2025, and EBITDA above €5 million, a rise of over 56%. That would put the EBITDA margin near 28%.
Why now? Squirrel Media called the purchase "a new milestone" in its inorganic growth strategy. It said the two companies had worked "closely" in the months before the deal to prepare integration and map operational, commercial, and technological synergies.
What's the endgame? Integration will proceed gradually over the following months. Squirrel Media wants to advance its specialisation in media, content, and communications, adding capabilities in programmatic technology, automated campaign management, and data.
Sellers agreed to a lock-up commitment, which Squirrel Media said reinforces "their alignment with the business project."
The signal: The stock-based structure lets Squirrel Media expand into a fast-growing advertising segment without spending cash, tying former owners to the company's future performance.
Read more: Bolsamanía
Image credit: Artem Beliaikin
