Storskogen buys Norway's Verdant, adding NOK 133M haircare distributor
What's the deal? StorskogenDealroom has a profile for this one. Try Dealroom → has acquired 100% of VerdantDealroom has a profile for this one. Try Dealroom → AS, a Norwegian distributor of premium professional haircare brands. The deal completed on July 7, 2026. Verdant reported sales of around NOK 133 million (SEK 126 million) in 2025.
What does Verdant do? It distributes premium professional haircare brands to hair salons and retailers across Norway, holding exclusive rights to KEVIN.MURPHYDealroom has a profile for this one. Try Dealroom →, K18Hair, Eleven Australia, and DavinesDealroom has a profile for this one. Try Dealroom →. The company has around 30 employees.
What's the endgame? Storskogen said the deal builds its position in health and beauty and aligns with its health and wellbeing investment theme. Verdant will join Storskogen's Consumer Products vertical within its Trade business area.
What changes? Founders Svein Ove Olsen, chief executive officer, and Svein Sundfør, head of sales, will stay on after completion. "We have spent many years building strong relationships with salons, brands and customers across Norway," Olsen said.
Why does it fit? Åsa Murphy, head of business area trade at Storskogen, pointed to overlap with the group's existing Nordic haircare units. "We also see significant potential for collaboration and synergies between Verdant and our other business units in professional haircare," she said.
What about the numbers? Storskogen expects the acquisition to have a marginally positive impact on its earnings and EBITA margin.
The signal: The deal shows Storskogen, a serial acquirer, continuing its bolt-on strategy — folding a founder-led niche distributor into a larger platform while keeping its leadership and brands intact to capture cross-selling across the group.
Read more: MFN
