SPS PoolCare acquires Good Boy Pool Services in Atlanta market entry
What's the deal? SPS PoolCareDealroom has a profile for this one. Try Dealroom →, the largest swimming pool services company in the US, has acquired Good Boy Pool ServicesDealroom has a profile for this one. Try Dealroom →, marking its entry into the Atlanta market. The deal, announced July 7, 2026, coincides with the Storr Group-backed company's fifth anniversary and its milestone of 50,000 weekly recurring customers. It marks more than 220 acquisitions since founding.
Why now? The Atlanta buy caps a rapid roll-up. Recent landmark deals for Pool TroopersDealroom has a profile for this one. Try Dealroom → and most of Amenity Pool Services' pool operations expanded SPS across the Sun Belt and set up new-market pushes like Georgia.
What's the endgame? SPS now operates across Texas, Florida, Arizona, Nevada, and Georgia, employs more than 1,300 staff, and performs over 2.5 million pool services annually. It is on track for more than 2,500,000 weekly recurring services in 2026 and aims to build the most comprehensive pool services platform in the country.
What's the strategy? The model pairs aggressive M&A with technology to scale recurring service economics. "Every business that joins SPS strengthens our ability to invest in our people, technology, and local operations while preserving the customer relationships that made those businesses successful," said founder Fraser Ramseyer, who also heads Storr Group.
What could go wrong? Absorbing more than 220 acquisitions across five states raises integration risk. Chief executive officer Lance Martin frames the pace as a strength: "This anniversary marks five years of building something the pool industry has never seen before."
The signal: SPS is a test case for the private-equity roll-up thesis in fragmented home services. Reaching 50,000 recurring customers and 220-plus deals in five years shows how far consolidation can go in a market long dominated by small local operators.
Read more: PR Newswire
