15min Group invests in perks.lt, a discount platform with 100,000 users
What's the deal? Lithuanian media group 15min GroupDealroom has a profile for this one. Try Dealroom → has made an early-stage equity investment in perks.lt, a closed employee-discount platform, through its holding company 4 Bees. The round, announced in July 2026, does not disclose a value.
What does perks.lt do? The platform runs a closed discount system for company employees, with more than 100,000 users. It draws on over 750 partners and serves the staff of around 350 companies, from startups to banks and unicorns.
What's the endgame? "Investuodami į „perks.lt“ platformą plečiame mūsų grupės investicijų ir paslaugų horizontą," said Tomas Balžekas, head of 15min GroupDealroom has a profile for this one. Try Dealroom →. He added that the group’s resources would help „greičiau užauginsime „perks.lt“ platformą“ while offering discounts to its own staff and partners.
Why now? The deal fits a wider expansion push. 15min GroupDealroom has a profile for this one. Try Dealroom → bought the M-1 radio group in 2024 using its own and borrowed funds, and it has strengthened its balance sheet through bond placements.
For perks.lt, the tie-up is about reach. „Partnerystė su „15min grupe“ mums yra galimybė sustiprinti savo žinomumą," said co-founder Darius Lengvinas, pointing to greater visibility for partners and better offers for users.
15min GroupDealroom has a profile for this one. Try Dealroom → is a Lithuanian-owned group controlled through 4 Bees. It owns the 15min news portal, radio stations including M1 and Lietus, magazines such as Žmonės and Ji, the news agency BNS, and the home-cinema platform Žmonės Cinema.
The signal: The move shows an established media group extending beyond content into consumer services and digital platforms. It reflects a broader consolidation phase in Lithuanian media, where domestic capital is building scale across news, radio, and now e-commerce-adjacent products.
Read more: Verslo žinios
Image credit: Generated with Gemini
