Kareena Kapoor Khan takes equity stake in footwear brand Fizzy Goblet
What's the deal? Actor Kareena Kapoor KhanDealroom has a profile for this one. Try Dealroom → has made an angel investment of an undisclosed amount in Fizzy GobletDealroom has a profile for this one. Try Dealroom →, a direct-to-consumer footwear brand. The move takes her from brand ambassador to a place on the company's cap table.
Why now? Kapoor Khan has fronted Fizzy Goblet collections for years, including Kareena x Fizzy Goblet juttis and the trend-focused "Fizzlet" sub-line. The equity stake formalises a relationship the brand has already leaned on to drive launches.
The numbers: Fizzy Goblet reported ₹60 crore in revenue for FY26 and is targeting ₹100 crore within two years. It previously raised about $1.5 million from Accel in 2024; its cap table now includes founder Laksheeta GovilDealroom has a profile for this one. Try Dealroom →, Kapoor Khan, Accel, and other angels.
What's the endgame? Founded in 2014 as a jutti label, the brand has expanded into sneakers, loafers, flats, and sliders. Footwear still accounts for roughly 90% of revenue, and it now wants to scale bags and small leather goods to cut that dependency.
Where it's expanding: Fizzy Goblet plans to grow from 16 company-owned stores to between 40 and 50 within two years, across cities including Mumbai, Delhi, Bengaluru, and Hyderabad. Exports, run through FedEx and DHL, make up about 15% of online business.
What could go wrong? Govil has flagged a cautious approach, prioritising quality locations over rapid scaling. As a D2C player, the brand still faces rising customer acquisition costs and the logistics of expanding both stores and exports.
The signal: Kapoor Khan's shift from ambassador to investor reflects a wider trend in India's fashion and D2C space, where consumer brands increasingly use celebrity equity to scale — and to de-risk brand spend ahead of future rounds.
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Image credit: Generated with Gemini
