Bluefront takes 55% of robotics firm Meox in third Jaras-linked deal
What's the deal? Bluefront EquityDealroom has a profile for this one. Try Dealroom → has acquired a 55% stake in aquaculture cleaning technology company MeoxDealroom has a profile for this one. Try Dealroom → AS, its latest bet on equipment serving the seafood sector. The investment came through its second fund, Bluefront Capital II. Financial terms were not disclosed.
What does Meox do? The Namsos-based company builds underwater robotic systems for aquaculture and maritime use, including net-cleaning robots, ROVs for inspection, and systems for dead fish retrieval and sludge handling. Its patented cavitation-based cleaning method uses pulsed air bubbles in water jets to strip biofouling while cutting wear on nets.
By the numbers: Meox employs 11 people and reported revenue of roughly NOK 44 million (€3.9 million) in 2025. It said it has grown revenue around 20% annually since inception while staying profitable.
What's the endgame? Meox says it leads the market for aquaculture cleaning robots in Chile and is gaining share in Norway. Managing director Kristian Kåre Hjertvik said the deal would fund expansion of its service and aftermarket operations, plus growth into Scotland and Canada.
Why now? Robotic net-cleaning tackles a core operational pain point for salmon farmers, reducing diver use and lice-related stress on fish. Automated, welfare-friendly cleaning aligns with rising industry demand.
Who's selling? Jaras Invest AS sold the majority stake and will remain Meox's second-largest shareholder. This marks the third deal involving Bluefront and Jaras-linked companies, after SeaqloudDealroom has a profile for this one. Try Dealroom → bought Meox's environmental monitoring software in 2023 and Bluefront took a majority stake in Aqua KompetanseDealroom has a profile for this one. Try Dealroom → in 2025. Simen Landmark and Maria Færevaag will join Meox's board.
The signal: The acquisition adds to Bluefront's growing cluster of seafood technology assets, alongside logistics software provider AnteoDealroom has a profile for this one. Try Dealroom →. It is a modest but coherent move that deepens its position in data-driven, automated farm operations rather than a sector-shifting deal.
Read more: Salmon Business
