Buyers Club raises 30M SEK to buy struggling e-commerce firms
What's the deal? Swedish e-commerce company Buyers ClubDealroom has a profile for this one. Try Dealroom → is raising 30 million kronor (roughly $3.1 million) in a post-IPO equity round to fund acquisitions of struggling online retailers. Elcykelpunkten Stockholm AB leads the raise, backing 20 million kronor of it. The issue is 80% secured — 24 million kronor — at 6.05 kronor per share.
What's the endgame? Buyers Club targets e-commerce firms with turnover under 100 million kronor that have struggled to grow or turn a profit. It plans to fold them into its existing platform — technology, warehousing, logistics, AI support, and supplier flows — to cut costs and improve their numbers.
Where the money goes: At full subscription, net proceeds should reach about 29 million kronor. The company plans to allocate 60% to acquisitions, 20% to a new warehouse and logistics capacity, and 20% to working capital.
The Elcykelpunkten tie-in is more than cash. Buyers Club is taking over the investor's former warehouse in Västerås, and the deal includes a one-off payment of about 10.5 million kronor from Elcykelpunkten, mainly to cover the deposit on the new lease. Remaining subscription commitments come from existing shareholders.
Why now? The raise follows summer 2026, in which Buyers Club launched a business-to-business (B2B) arm, licensing parts of its technology to other e-commerce firms as a software-as-a-service (SaaS) product. The acquisition strategy extends that push to reuse its in-house technology.
Chief executive officer Emil HenrikssonDealroom has a profile for this one. Try Dealroom → said the company now has the infrastructure to expand. "De senaste åren har vi byggt en teknisk plattform och e-handelsmotor med hög kapacitet," he said, pointing to fresh scope for new verticals and business models. Buyers Club keeps its 2026 targets: turnover of 150–200 million kronor and EBITDA of 8–12 million kronor.
What could go wrong? Acquiring unprofitable businesses and turning them around is hard, and it depends on the platform delivering the promised cost savings at scale. The round is also only 80% secured.
The signal: Profitability in Swedish e-commerce remains weak, with average operating margins around 1.5% and many players in the red. That has made turnaround and consolidation a clear investor theme, and Buyers Club's raise — small in absolute terms — is a pointed example of capital shifting from growth stories to opportunistic buyouts of weak retailers.
Read more: Ehandel.se
Image credit: encuentroedublogs
