Ritesh Agarwal backs lab-grown diamond brand Emori via Shark Tank India

What's the deal? Ritesh AgarwalDealroom has a profile for this one. Try Dealroom → has made an angel investment in EmoriDealroom has a profile for this one. Try Dealroom →, a lab-grown diamond jewellery brand, through his family office. The deal was struck on Season 5 of Shark Tank India, with law firm Rise Legal advising Agarwal's family office.

Who's involved? Emori, run by Arja Technologies, was founded by Arushi JainDealroom has a profile for this one. Try Dealroom → in September 2023 and is headquartered in Gurugram. It sells affordable 18K and 14K gold jewellery aimed at millennials and Gen Z.

Agarwal is founder and group chief executive officer of PRISM, the parent of OYO. The Rise Legal team was led by managing partner Ritika Ganju, supported by senior associate Mohana Dasyam and associates Milind Sharma and Tejaswini Choudhary.

Why now? Shark Tank India has become a real funding pipeline for consumer brands, and Agarwal increasingly uses the show as a springboard for his angel investing. Through his family office, he has backed startups across consumer brands, technology, fintech, and healthcare.

What's the endgame? Emori is targeting India's growing appetite for alternative, new-age jewellery. Agarwal's role as a shark, where he mentors and invests in early-stage founders, adds capital and visibility to the lab-grown diamond segment.

The signal: The deal reflects the institutionalisation of Shark Tank agreements, with TV-originated term sheets translating into formal, competitive financings backed by law firms. It also underscores Agarwal's rising profile as a high-profile angel — a role reinforced as OYO parent PRISM has secured shareholder approval for an IPO.

Read more: Bar & Bench

Image credit: InterGem Jewelry